Technology moves so fast nowadays, and if you haven’t updated your website for over 3 years – it’s going to need an update. Ever-changing consumer trends and search engine algorithms will have passed you by – and you’re almost certainly missing out on potential customers.
First impressions really do matter! If your competitor’s website is more aesthetically pleasing, faster and more efficient than yours, the chances are you’ll lose out on potential new customers – and possibly lose some of your existing customers, too.
Search Engine Optimisation (SEO) is essential for making sure your website is found easily. When potential customers can easily find your website your chances of increasing your sales increase exponentially.
If your website doesn’t load in three seconds – you’ll instantly lose 50% of the potential customers who were trying to browse your website, and each additional second sees another 7% slip away. It’s a lot less expensive to update your website than lose all those potential sales.
The use of smartphones and tablets is constantly increasing, and a high percentage of people browse and buy via their mobile devices. If your website isn’t responsive enough or user-friendly enough easy to make browsing it on mobile devices easy – you’re missing out on a huge chunk of the current consumer market.
Your website needs to work on all platforms including Google Chrome, Mozilla Firefox and Safari. Constantly check your website is compatible and update it when it’s not.
When copy is old or no longer current – the chance to engage customers has gone. Post current and engaging blogs on a regular basis.
Engaging your social-media communities is paramount in the current consumer climate, and all your social-media sites and web-pages should be linked to allow customers to easily find what you want them to.